The Origins of Bingo

Beano

Beano – and not the comic book featuring Dennis the Menace that was born in 1938 – was the game that threw ‘bingo’ into the limelight over in the US. The story goes that Edwin S. Lowe, New York toy salesman, decided in December 1929 to drive into Jacksonville, Georgia so he would have an early start for his next day’s appointments.

Like the shining light at the end of the tunnel, Lowe came across a well-lit country carnival on the outskirts of Jacksonville. Being so late, only one extremely busy stall was open. Out of curiosity, Lowe went over for a look and to his surprise the game looked rather basic; it was beano. The pitchman, or beano caller, removed small wooden numbered disks from a cigar box and called the numbers out to the crowed. The players responded by looking at their cards on the table and covering the numbers with a bean if they had been called. Once a line – either horizontally, vertically or diagonally – was fully covered they shouted out ‘beano.’ The winner bagged themselves a small
teddy – not the thousands we’re used to today.

Lowe caught a minute with the stall owner at the end – once the crowds were chased off at 3am – and was informed that the idea came to him when playing a German-variant of lottery while travelling with the carnival. He made a few changes and beano was born, and it was so popular through Europe that he brought it over to the USA. Lowe’s eyes light up and made his way home with the game beano at the front of his mind.

Bingo

Returning to New York, Lowe brought with him some dried beans, a rubber stamp for numbering and a piece of cardboard. He then recruited his friends around to his apartment to try his new beano game, with Lowe acting as the caller. All of a sudden, before his very eyes, his friends were hooked on bingo; all playing with the same excitement he witnessed at the carnival. Lowe, during one session, realised that one of his friends was only a couple of numbers away from winning. He could see how excited she was by the look on her face, and as she placed her final bean down she stuttered and tongue tied and instead of ‘beano’, she shouted out, ‘bingo.’

Speaking on this moment, Lowe said: “I cannot describe the strange sense of elation which that girl’s cry brought to me!”

“All I could think of was that I was going to come out with this game, and it was going to be called Bingo!”

Lowe sold his first bingo cards in two styles – a twelve card collection for a dollar and a twenty-four card selection for two dollars. Bingo picked up instant following and threw Lowe into financial and popular acclaim. Bingo couldn’t be trademarked though, and soon everybody with any sense was replicating Lowe’s game. He took this graciously though, and was pleased that the game took on so well and quickly.

Church bingo and beyond!

Some time later after bingo polarized the gaming market, a priest by the name of Wilkes-Barre approached Lowe and inquired about his game. The Father’s church was financially strained and had hoped to use Lowe’s game as a means of raising funds. Wilkes-Barre had purchased a large number of Lowe’s game, but unfortunately it was producing multiple winners. Lowe, with his entrepreneurial gifts, saw what bingo could become. He recognised that there could be multiple cards and a single winner, but this would require numerical combinations beyond the ability of a man and one stamp. He needed to consult a mathematician; and he did just that in the form of Carl Leffler, from Columbia University. The agreement was that the professor must produce 6000 unique cards and that he would be paid on a per card basis. As the difficulty rose, so did the price, and eventually Lowe was paying the professor $100 per card. Soon enough, the task was completed. The E. S Lowe company had the 6000 cards it required and was ready to do business.

The game went ahead in Wilkes-Barre’s church, and soon word spread around town of this church-saving wonder game called bingo. By 1934 the were an estimated 10,000 bingo games a week, and Lowe’s company now had thousands of employees and 64 presses printing 24 hours a day.

And that’s pretty much that. The British nicked it off the Americans sometime during this process, and just like overseas, it’s exploded with millions now enjoying the beautiful game of bingo.

Now you have the complete lowdown on Britain’s most popular past-time, take your knowledge of bingo history to Coral and bag those big wins.