Coral announce partnership with Sunderland AFC

Deal set to last for the entire 2017/18 season

Coral are proud to welcome Sunderland AFC to our growing stable of football partners.

As the fastest growing multi-channel betting and gaming brand in the UK, we’ll provide the Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2017/18 season.

Through our association with Sunderland, we aim to further strengthen our position as one of the biggest sports betting brands in the UK market. As part of our partnership, Sunderland supporters will be able to access exclusive Coral offers and promotions throughout the season, including ‘money-can’t-buy’ experiences such as training ground visits and on-pitch half time activities at home games.

Importantly, Sunderland supporters will be able to claim their winnings from match day bets at any Coral shop in the UK.

The partnership will also give Coral a presence on Sunderland AFC’s website and social media channels to support betting activity prior to all games, as well as a package of matchday advertising and branding opportunities.

Speaking about the new partnership, Sunderland AFC’s Head of Communications, Louise Wanless, said: “We warmly welcome Coral to the club ahead of the commencement of the new season. As a leading UK name in their field they will ensure that our supporters can access a premium in-stadium service for all their match day betting needs and we look forward to working alongside them.”

Coral PR Director, Simon Clare, said: “We are thrilled at Coral to be establishing such a strong UK partnership with Sunderland AFC and we would like to wish everyone connected to the club, especially all its passionate and dedicated supporters, the very best of luck for the season ahead.”